About Us


All women take pride in beautifying themselves rather it's the perfect lash, lipstick, hair, or makeup. I want Vanitè to bring CONFIDENCE, PRIDE, SASS, & PERSONALITY to the everyday woman with just a swipe of a lipstick or WYNK of a lash. (PUN INTENDED :).  When I think of Vanitè I see lipstick fit for a queen, which led to our extravagant show stopping cases. In today's society where beauty is based on another person perspective, I want women to embrace all the characteristics that makes them uniquely beautiful. It's not vanity to take pride in valuing yourselves. Never be afraid to embrace the beauty within for we all were born in vain; We are born to be royalty. I present to you Vanitè it's more than makeup it's an ATTITUDE. 
Meet the CEO/FOUNDER Of Vanitè Cosmetics LLC
Vanitè Cosmetics is a Michigan based homemade cosmetic line created by Michigan native, Shatarea "Tara" Coleman. She was inspired to start her own company simply due to her love of makeup. "Vanitè was merely just a idea until my passion grew. Both the art and creativity that makeup artistry displays, developed into a vision. I wanted to create a brand that's both empowering for women & charitable for a cause, This is why a percentage of all Vanitè sales will be donated to UNIFIED-Hiv health and beyond , in remembrance of my mother Elizabeth Ann Currie. I lost my mother to the disease in 2009,she was only 44 years old. This is my way of incorporating my dream, my love, my strength, and passion into a reality that I can now share with the world."
-Welcome To Vanitè Cosmetics-